Persimmon

Persimmon.life operates as a tech-enabled service provider in the medical aesthetics market, offering treatments directly to consumers in their homes or other convenient locations. Founded in 2022 by Mark Hadfield and Matthew Bartlett, the company aims to make professional aesthetic care more accessible, private, and convenient. Hadfield and Bartlett, who have backgrounds in technology and hospitality, identified a gap in the $70 billion medical aesthetics industry, where traditional med-spas were not equipped for at-home services. The business model addresses both consumer demand for convenience and the desire of many nurses for more flexible work arrangements outside of demanding hospital environments.

The company's core business revolves around a proprietary digital platform and app that connects clients with certified and trained nurses for non-invasive aesthetic procedures. Clients can browse local providers, view their credentials and reviews, and book appointments for services such as neurotoxin injections (Botox, Xeomin), chemical peels, SkinPen microneedling, and PRP treatments for skin and hair rejuvenation. This model provides a concierge-style service at a price point stated to be 15-25% less than traditional medspas. Revenue is generated from these services and through a "Persimmon Plus" membership program, which offers discounts on treatments and products for a monthly fee.

To ensure quality and standardized care, Persimmon established the Persimmon Academy. This in-house training and certification program equips its network of registered nurses with the necessary skills and protocols, serving as a key operational component. Upon graduation, these providers are listed on the Persimmon marketplace and receive comprehensive support, including malpractice insurance, supplies, marketing, and booking management through a provider-specific app. The company has expanded its operational footprint through strategic partnerships, notably an agreement with Massage Envy to offer its "SmartTox®" injectable treatments at select locations, signaling a nationwide expansion strategy. Since its launch, Persimmon has attracted over $11.5M in funding from investors including Auréa Group, Waterline Ventures, and Toloka.vc.

Keywords: at-home medical aesthetics, telehealth beauty, concierge botox, mobile medspa, on-demand aesthetic nurses, digital health platform, aesthetic treatments, microneedling at home, PRP hair restoration, chemical peels, Xeomin injections, skincare services, flexible nursing jobs, beauty tech, wellness platform, Mark Hadfield, Matthew Bartlett, Persimmon Academy, aesthetic provider network, Massage Envy partnership, direct-to-consumer healthcare