Performics

Performics is a leading performance marketing agency that specializes in optimizing media, creating content, and enhancing brand experiences to drive business outcomes. Operating under the umbrella of Publicis Groupe, Performics serves a diverse range of clients, including leading global brands, across 57 countries with a team of over 3,400 digital experts. The company operates in the digital marketing sector, focusing on performance marketing, which has evolved from a niche service to a strategic imperative for brands. Performics connects marketing investments to consumer intent by leveraging data, consumer intent signals, technology, media, and content in innovative ways. The business model revolves around providing solutions across paid, owned, and earned channels, thereby creating personalized and dynamic customer experiences and more targeted media buys. Performics generates revenue through a combination of media buying, content creation, and performance optimization services, ensuring a relentless focus on results from single audits to international multi-channel programs.

Keywords: performance marketing, media optimization, content creation, brand experiences, consumer intent, digital experts, Publicis Groupe, global brands, targeted media, business outcomes.