Performance Livestock Analytics
PLA provides software subscription services to livestock producers, brokers, risk managers, nutritionists and animal nutrition companies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Growth Equity VC | |
| Total Funding | 000k | ||
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Performance Livestock Analytics (PLA) offers a cloud-based data and analytics platform tailored for the beef production industry, aiming to enhance profitability and sustainability for independent livestock producers. The company was founded in 2015 by Dane Kuper and Dustin Balsley, both of whom have roots in Iowa farming communities. Their journey combines hands-on agricultural experience with insights from working at technology companies in Silicon Valley, which inspired them to address the technology gap in the livestock sector compared to row crop farming.
The firm's business model is centered on a software-as-a-service (SaaS) subscription, providing cattle producers with tools to digitize and automate on-farm data collection. PLA’s flagship product, Performance Beef, is an application that allows users to monitor animal nutrition, health, and operational and financial data to improve feed management. It helps producers change rations, create invoices, track individual animal health, and analyze performance trends. A complementary product, Cattle Krush, utilizes real-time market data to provide producers with instant breakeven analyses and profit alerts, assisting in the strategic timing of buying and selling cattle. The platform serves independent cattle feedlots and beef producers in the United States, Canada, and other international markets.
PLA's history includes a significant milestone in April 2020 when it was acquired by Zoetis, a global animal health company, to bolster Zoetis's precision livestock farming offerings. However, by July 2023, PLA separated from Zoetis to operate as an independent entity once again. This move was supported by a new funding round led by Builders VC, one of PLA's original investors, enabling the company to accelerate growth, expand into new markets, and further develop its product suite with increased autonomy.
Keywords: livestock management software, cattle analytics, precision agriculture, agtech, beef producers, feedlot management, farm data analytics, animal health tracking, cattle marketing, SaaS, Dane Kuper, Dustin Balsley, Performance Beef, Cattle Krush, Zoetis, Builders VC, agricultural technology, livestock profitability, feed efficiency, herd management