Perfitt

Based in Seoul, South Korea, Perfitt is a technology company addressing a significant challenge in the e-commerce sector: footwear returns due to improper sizing. Founded in 2015 by Steena Sunyong Lee and Yeji Choi, the firm provides AI-based virtual trial solutions for footwear businesses. Lee's previous experience as the founder of an online women's shoe mall, "Shugazine," directly informed Perfitt's mission to reduce high return rates by ensuring customers select the correct shoe size from the outset.

Perfitt has developed a sophisticated system that utilizes artificial intelligence and computer vision to ensure a precise fit for online shoe buyers. The company's core product, PerfittSize, requires customers to take a picture of their feet using a smartphone app. This scan captures detailed measurements including foot length, ball width, and instep height. The system's AI engine, built on a database of over 2.5 million fit data points, then cross-references these measurements with a database of precise internal shoe dimensions. This process allows the technology to recommend the optimal size for a specific shoe model from a particular brand, moving beyond generic size charts. This solution serves both online and offline businesses by helping footwear retailers and brands create a better customer experience.

The business model targets footwear retailers and brands, aiming to increase their e-commerce revenue and significantly lower return rates. By integrating the PerfittSize script into their product pages, retailers can offer customers personalized size recommendations, which has been shown to boost "add to cart" conversions. The company has demonstrated a high rate of user satisfaction, with some reports claiming a 90.2% to 96.2% satisfaction rate with the AI's recommendations. Financially, Perfitt has secured a total of $5.14 million in funding over multiple rounds. Its journey began with a seed round in June 2018, followed by a significant Series A round in April 2022 that raised $3.16 million, led by investors including ATU Partners, SNOW, and Capstone Partners.

Keywords: AI shoe size recommendation, virtual fit technology, footwear e-commerce solution, reduce shoe returns, computer vision foot measurement, personalized sizing, shoe fit technology, retail tech, fashion technology, AI-powered shopping, online shoe fitting, foot scanning app, e-commerce conversion optimization, fit analytics, digital sizing tool, virtual try-on, shoe data, machine learning, customer experience tech, South Korean startup