Perfect Diary
E-commerce-based cosmetic brand.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 Valuation: €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | CNY100m | Post IPO Equity | |
| Total Funding | 000k | ||
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Founded in 2017, Perfect Diary is a pioneering cosmetics company that develops a wide range of high-quality, creative makeup products. The company serves a diverse clientele, primarily targeting young adults and teens who are enthusiastic about beauty and fashion. Operating in the global beauty and cosmetics market, Perfect Diary has established itself as a trendsetter with over 40 million customers worldwide.
Perfect Diary's business model revolves around direct-to-consumer sales through its online platform and physical stores. The company generates revenue by selling a comprehensive lineup of makeup products, including eyeshadow palettes, lip glosses, lip stains, setting powders, and more. The brand is known for its unique product lines, such as the wild animals inspired Explorer Eyeshadow Palettes and the card inspired ReadMe Lips Collection, which cater to the latest beauty trends and consumer preferences.
Listed on the New York Stock Exchange (NYSE) in 2020, Perfect Diary continues to embrace uniqueness and diversity with its core philosophy of 'Unlimited Beauty.' The company aims to make beauty accessible to everyone, enabling individuals to express and pursue their own beauty effortlessly.
Keywords: cosmetics, makeup, eyeshadow palettes, lip glosses, setting powders, beauty trends, young adults, direct-to-consumer, NYSE, diversity.