Perfect Day
The full service premium podcast company.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 77 % | (1 %) | (4 %) | 13072 % | 23 % | 1 % | 8 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | 65 % | (16 %) | (19 %) | (17 %) | (16 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Perfect Day Media is a prominent Swedish podcast company established in 2011 by sisters and media entrepreneurs Hannah Widell and Amanda Schulman. Leveraging their extensive backgrounds in media and television production, including projects for major outlets and their own lifestyle brand, the founders positioned the company as a key player in the burgeoning Swedish podcast market. Their journey as media personalities and entrepreneurs, including running the lifestyle project C/O Hannah och Amanda, provided a strong foundation for creating personality-driven audio content.
The company's core business revolves around developing, producing, and commercializing podcasts. It operates by partnering with well-known personalities to create long-term, successful podcasts, offering a platform for creative freedom while managing business development and ad sales. This model has attracted some of Sweden's most recognized creators, resulting in a portfolio of over 25 productions in genres like culture, lifestyle, humor, and sports, which collectively garner approximately 700,000 weekly listeners. Their revenue model is primarily centered on advertising, focusing on ads that are created, produced, and delivered by the podcast creators themselves to ensure an authentic fit for the target audience.
Significant milestones include the acquisition by Pophouse Entertainment in 2021 and, more recently, being fully acquired by the international audio content firm PodX Group in September 2024. Following the founders' transition to strategic advisory roles in early 2024, the company is now led by CEO duo Karolina Sandberg and Tove Barkestad, who have successfully increased revenue and improved operating profits. The company maintains a strong roster of hit podcasts, including "Alex & Sigge," "Gynning & Berg," and the founders' own "Fredagspodden." Keywords: podcast production, Swedish media, audio content, content commercialization, podcast advertising, influencer marketing, digital media, Hannah Widell, Amanda Schulman, PodX Group, Pophouse Entertainment, Alex & Sigge, Fredagspodden, personality-driven content, audio entertainment, content marketing, ad sales, media entrepreneurs, Nordic podcast market