Advertiser Perceptions
Leader in providing media and technology executives with the research-based customer insight and guidance.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Growth Equity VC | |
| Total Funding | 000k | ||
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Advertiser Perceptions, founded in 2002 by Ken Pearl and Randy Cohen, specializes in providing strategic market intelligence for media, ad tech, and advertising executives. The company operates in the advertising and media industry, offering research-based insights that help clients strengthen their brands, improve products, and increase revenue. Advertiser Perceptions serves a diverse range of clients, including media companies, ad tech firms, and advertisers, providing them with unbiased, expert guidance to remain competitive in a crowded market. The business model revolves around delivering accurate and timely data-informed, actionable guidance through proprietary assessments and analyses conducted by their Business Intelligence Team. The company generates revenue by offering these insights and strategic recommendations to its clients, enabling them to make informed decisions that align with their specific business goals.
Keywords: strategic intelligence, media, ad tech, advertising, market research, brand enhancement, product improvement, revenue growth, unbiased guidance, business insights.