Pepper.com

Pepper.com is a global social commerce network that operates as the world's largest shopping community. Founded in 2014 by Fabian Spielberger and Paul Nikkel, the company provides a platform for smart shoppers to share deals, tips, and ideas. The group is headquartered in Berlin, Germany, and has expanded its presence to eleven countries across four continents through a series of partnerships, mergers, and acquisitions. Some of its core assets, such as HotUKDeals and mydealz, were founded as early as 2003 and 2007, respectively, and have been profitable and bootstrapped since their inception.

The company unites a collection of localized deal-sharing communities under one umbrella group, including platforms like Dealabs (France), hotukdeals (United Kingdom), and mydealz (Germany), among others. These platforms enable over 25 million consumers each month to publish, discuss, and vote on promotions, generating approximately 500 million monthly page views. Users contribute the majority of the deals, which are then vetted by the community through a voting system that highlights the most attractive offers. This user-driven content model enhances the shopping experience by leveraging social proof to help consumers make informed purchasing decisions.

Pepper.com's business model is based on affiliate marketing. When a user makes a purchase through a link on one of its platforms, Pepper.com may receive a commission, either as a percentage of the sale or a fixed amount per transaction or referral. The company reported annual revenue of $75 million as of July 2025. Self-promotion by businesses is not permitted, and the platform's moderation team removes deals that appear to be posted by companies themselves, ensuring the content remains community-centric.

Keywords: social commerce, deal sharing, shopping community, affiliate marketing, user-generated content, online promotions, discount codes, consumer deals, bargain hunting, international e-commerce, crowdsourced deals, savings platform, HotUKDeals, mydealz, Dealabs, e-commerce network, community-driven commerce, online shopping, consumer savings