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Steinhoff International Holdings began its journey in 1964, founded by Bruno Steinhoff in Westerstede, Germany. Initially, the company focused on trading furniture and household goods, gradually expanding its operations across Europe. Bruno's vision was to create a global retail giant, and he pursued this through strategic acquisitions and expansions.

In the 1990s, Steinhoff moved its headquarters to South Africa, marking a significant shift in its business strategy. This relocation was pivotal, allowing the company to tap into emerging markets and diversify its portfolio. Steinhoff's aggressive acquisition strategy continued, and by the early 2000s, it had established a strong presence in Europe, Africa, and Asia.

The company went public in 1998, listing on the Johannesburg Stock Exchange, which provided the capital needed for further expansion. Steinhoff's growth was marked by several key acquisitions, including the purchase of Conforama, a major European furniture retailer, and Mattress Firm in the United States. These acquisitions positioned Steinhoff as a formidable player in the global retail market.

However, the company's rapid expansion came at a cost. In 2017, Steinhoff faced a massive accounting scandal that led to a dramatic collapse in its share price. The scandal revealed significant financial irregularities, resulting in billions of dollars in losses and a loss of investor confidence. This event marked a turning point for Steinhoff, leading to a restructuring process and ongoing legal battles.

Today, Steinhoff International Holdings serves as a cautionary tale of rapid expansion and the importance of financial transparency. Despite its challenges, the company continues to operate, focusing on rebuilding its reputation and stabilizing its business operations.