Penrose Senior Care Auditors

Penrose Senior Care Auditors operates as a specialized auditing service focused on the senior care market, providing assurance to families who cannot always be physically present with their aging loved ones. The company was founded in 2014 by Rhonda Harper, a seasoned marketing and strategy executive with a background at companies like Walmart and Nabisco. Harper's motivation to launch the firm was deeply personal, stemming from her own challenging experiences navigating the senior care system for her father, who she says was neglected in three different facilities. Identifying a gap in the market for independent verification of care, she established Penrose to offer a solution for families facing similar worries.

The core of Penrose's business is providing on-site, observational audits of seniors in their living environments, whether a private home or a senior living community. The company serves families, typically the adult children of seniors, who need to ensure their relatives are safe and receiving the care they are paying for. Revenue is generated on a per-audit basis, with services starting at approximately $40 to $99 per visit, depending on the specific type of check-in service selected. This model establishes a virtual marketplace connecting families with certified auditors.

Penrose's flagship product is its 7-Factor Audit™, a comprehensive 150-point observational checklist conducted by a "PenroseCertified®" auditor. This audit assesses cleanliness, caregiver performance, functionality of appliances, home maintenance, pantry supplies, and the senior's physical and emotional well-being. Auditors use a proprietary mobile application to conduct the assessment and immediately email the detailed report to the client. The company also offers a certification program, creating a career path for individuals to become independent auditors and even start their own businesses under the Penrose brand. For senior care communities and product manufacturers, Penrose offers a "Seal of Excellence" for those that meet high standards, creating an additional revenue stream through application and licensing fees.

Keywords: senior care auditing, elder care monitoring, senior living oversight, family peace of mind, in-home senior assessment, nursing home accountability, caregiver verification, 7-Factor Audit, senior safety check, observational audits, assisted living reporting, Rhonda Harper, senior care services, elder abuse prevention, remote family support, senior check-in service, home safety inspection, senior well-being, care facility evaluation, independent senior auditors