Pendella

Pendella Technologies, Inc. is an insurtech company founded in 2018 by Bob Gaydos, an entrepreneur with extensive experience in the insurance benefits sector. Gaydos identified an opportunity to use technology to make life insurance more accessible and affordable, addressing the barriers of strict medical exams and complex paperwork that existed previously.

The company operates a full-stack, enterprise SaaS platform that provides individual life and disability insurance. Its core product is a white-labeled, embedded insurance solution that allows partners to offer these insurance products under their own brand. The platform is designed for seamless integration into existing benefits strategies and can be implemented in less than a week. Pendella utilizes artificial intelligence and big data to automate the underwriting process, enabling a fully digital experience where consumers can receive policy options and secure coverage in minutes, often without a medical exam.

Pendella's business model targets a range of clients, including Professional Employer Organizations (PEOs), insurance brokers, employers, and enrollment firms. These partners can integrate Pendella's technology to offer their employees and customers portable life and disability insurance policies. This provides a new revenue stream for partners with no administrative costs, as Pendella manages the entire process. The company has formed partnerships with top-rated insurance carriers to offer a variety of products, such as term and whole life insurance. The company has successfully raised $10.2M in funding from investors including American Family Ventures, MassMutual Ventures, and Naples Technology Ventures.

Keywords: insurtech, life insurance, disability insurance, embedded insurance, SaaS, white-label, digital underwriting, AI, employee benefits, PEO