Peloton Technology is a startup that operates in the automated vehicle technology sector, specifically focusing on the trucking industry. The company's primary mission is to address the two most significant challenges in the $700 billion trucking industry: crashes and fuel use.

Peloton Technology enhances the safety of individual trucks by implementing top-tier collision mitigation systems. These systems use always-on radar sensors to detect vehicles that have stopped or slowed down, alerting the driver and applying brakes when necessary.

The company also employs Vehicle to Vehicle (V2V) communications, allowing trucks to connect directly. This connection enables the rear truck to instantly respond to the front truck's actions, allowing them to accelerate and brake together. This electronic coupling allows the trucks to operate at closer distances safely, forming a 'platoon'.

Peloton's system has demonstrated savings of over 7% when platooning, according to industry-standard tests. The lead truck saves 4.5%, and the following truck saves 10%.

The company's Network Operations Cloud (NOC) maximizes platooning opportunities by notifying drivers of potential pairings based on their location and anticipated route. This system allows for platooning partners to be found en route or planned in advance.

Peloton's business model is likely based on selling their technology and services to trucking companies, thereby helping these companies reduce costs and increase safety.

Keywords: Automated Vehicle Technology, Trucking Industry, Collision Mitigation Systems, Radar Sensors, Vehicle to Vehicle Communications, Platooning, Fuel Savings, Safety Enhancement, Network Operations Cloud, Route Planning.