Pej

Pej AB, a Swedish fintech company established in 2016, offers a specialized guest experience platform for the food service industry. The company was founded by Victor Sandberg, Joel Oredsson, and John Elf. Sandberg, the current CEO, conceived the initial idea for mobile ordering and has a background in Industrial Engineering from Lund University.

The company targets multi-site food service enterprises, particularly in contract catering, convenience stores, quick-service restaurants, theme parks, and higher education. Its business model centers on providing a comprehensive, all-in-one digital platform that centralizes guest-related services to enhance customer experiences and streamline administrative tasks for their clients. Operating in 11 countries, Pej's platform is designed to manage everything from digital ordering and payments to loyalty programs and data analytics, helping businesses understand their guests, reduce administrative burdens, and drive growth.

Pej's core product is a guest platform that integrates various functionalities into a single, cohesive system. Key features include a digital wallet and accounts, benefits and loyalty programs, a guest-facing app for mobile ordering, and self-service kiosks. The platform also provides robust data and analytics tools to track performance and tailor offerings. A notable feature is the ability to transform a company ID badge into a tool for accessing meal plans and viewing purchase history. The system is built in-house, ensuring flexibility and security, and is compliant with ISO 27001, PCI, and GDPR standards. This allows for deep integrations with clients' existing digital ecosystems and supports functionalities like offering sustainable food choices and managing surplus food.

Keywords: guest experience, contract catering, mobile ordering, digital payments, loyalty programs, food service tech, self-service kiosks, data analytics, canteen solutions, fintech