Peili

Peili Co., Ltd. is a technology startup that delivers 'mirror-image AR experiences' through its proprietary next-generation mirror display, 'mirrafy'. The company was established on October 8, 2024, as a spin-off from AGC Inc., with Satoshi Niiyama, the former development manager for AGC's mirror displays, serving as the Representative Director. The establishment was supported by an investment from Relic Inc., a business co-creation company.

Peili's core business involves the design, production, rental, and customization of its 'mirrafy' displays and associated software. These displays combine high-quality mirror technology with advanced AR capabilities, creating interactive experiences for users. The product lineup ranges from 17 to 79 inches and offers customization in terms of size, display area, and brightness to suit various applications. The business model includes hardware rental and sales, as well as developing interactive content and services. One key application is in the entertainment sector, particularly for VTuber events. Using motion capture and proprietary motion transmission technology, Peili can project high-definition 4K avatars onto the 'mirrafy' screen, making it seem as if the VTuber is present in the same space as the audience.

Another significant service is a remote communication solution that uses the displays as 'video robots'. By transmitting motion capture data, an operator can remotely control an avatar on a 'mirrafy' display, enabling realistic, remote customer service or interaction. This service is aimed at improving operational efficiency in roles like receptionists and expanding social participation opportunities for those with mobility challenges. Peili leverages its expertise in hardware technology, planning, and software development to continuously implement new services and create new experiential value.

Keywords: mirror display, augmented reality, AR experience, mirrafy, interactive display, VTuber events, remote communication, 3D imaging, motion capture, hardware startup, AGC spin-off, Satoshi Niiyama, Relic Inc, non-contact UI, custom display design, video robot, interactive content, digital signage, entertainment technology