PeerPlay

PeerPlay

Innovative mobile games with inclusive narratives and data-driven monetization strategies.

HQ location
Tel Aviv-Yafo, Israel
Launch date
Employees
Enterprise value
$20—30m
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DateInvestorsAmountRound
-investor investor

€0.0

round
*

$5.0m

Seed
Total Funding000k
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More about PeerPlay
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PeerPlay is a dynamic startup that operates in the mobile gaming industry. The company is known for its innovative approach to game development and its commitment to diversity and inclusivity. PeerPlay's team is a global family, bringing together talent from Israel, Ukraine, and Turkey. This diverse team believes that innovation transcends borders and that every voice and idea can lead to impactful results.

PeerPlay's flagship product is "Merge Cruise," a unique mobile game that combines soothing merging mechanics with thrilling item generation features. Set on a vibrant and inclusive cruise, the game offers a mystery plot rich in LGBTQ representation, providing an engaging adventure for players. The game is designed to appeal to a broad audience, including those who appreciate diverse and inclusive storytelling.

The company operates in the global mobile gaming market, which is a highly competitive and rapidly growing sector. PeerPlay's business model focuses on creating engaging and sustainable gaming experiences. They use data insights to make precise decisions and craft strategies for sustainable growth and enhanced gameplay. This data-driven approach helps them continuously push the boundaries for improvement in gaming.

PeerPlay generates revenue through various monetization strategies, including in-app purchases and advertising. By offering players the option to buy virtual items or watch ads to progress in the game, PeerPlay ensures a steady stream of income while keeping the game free to download and play.

In summary, PeerPlay is a forward-thinking mobile gaming company that values diversity, inclusivity, and data-driven decision-making. Their innovative games, like Merge Cruise, cater to a global audience and provide sustainable growth opportunities.

Keywords: mobile gaming, diversity, inclusivity, data-driven, Merge Cruise, LGBTQ representation, global talent, in-app purchases, advertising, sustainable growth.

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