Peazie

Peazie operates as a data acquisition and audience engagement platform, specializing in crafting and managing promotional campaigns and competitions. The company's technology is utilized by a diverse client base that includes major brands, creative and digital agencies, and large media corporations across the Asia-Pacific and European regions. Clients have included prominent names such as Audi, L'Oreal, Caltex, and Vans.

The Melbourne-based company was founded by Jayson Hornibrook and Markie Bryant. Since its inception, Peazie has secured over $2 million in funding across multiple rounds. The initial seed round in December 2011 was from Adventure Capital. A subsequent funding round in February 2016 involved investors such as UK-based Sir Robin Miller and Christopher Innis, alongside several Australian media executives. This capital was aimed at accelerating platform development and supporting international expansion into the UK and US markets. In 2016, the company also appointed Thomas Mahon, former general manager of Salmat, as its CEO to help scale the business.

The core of Peazie's business is a proprietary platform that manages the entire lifecycle of promotional campaigns. This includes the design, construction, hosting, moderation, and real-time optimization of data-driven campaigns. The business model is centered on providing this technology as a service to help clients achieve optimal engagement and customer data acquisition. The platform is engineered to power thousands of campaigns, functioning as a key tool for audience conversion.

Keywords: data acquisition, audience engagement, promotional campaigns, competitions platform, customer data platform, marketing technology, digital promotions, lead generation, SaaS, B2B marketing, media campaigns, brand engagement, real-time optimisation, audience conversion, Asia-Pacific, Europe, creative agencies, media networks