Pear Commerce
Retail ecommerce platform that connects cpgs to retailers, converting shoppable media into actionable insights that fuel performance marketing.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | $10.0m | Early VC | |
| Total Funding | 000k | ||
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Pear Commerce operates as a retail e-commerce enablement platform, specifically targeting the consumer-packaged goods (CPG) market. The company was founded in 2018 by Eric Martell and Alex Wyler, who had previously co-founded the food-ordering service EatStreet. Their experience in leading product, engineering, and business intelligence at their previous venture informed their approach to solving key challenges for CPG brands.
The firm's primary business involves embedding shoppable technology into CPG brands' digital advertisements and websites. This allows consumers to purchase products directly from a brand's media by connecting them to a local or online retailer that has the item in stock. The platform maintains a significant data operation, scanning inventory daily across over 3,000 retailers and 165,000 locations to ensure purchase paths are directed to available products. For CPG companies, Pear's service closes the data loop by providing actionable insights on consumer behavior, tracking clicks, retailer selections, and purchase confirmations, which helps optimize marketing spend. For retailers, the platform drives high-intent customer traffic to their e-commerce sites, supplementing their own customer acquisition efforts.
Pear Commerce's product suite includes several tools such as Pear Connect, a shoppable ad unit; shoppable store locators; direct-to-cart links; and product detail pages (PDPs). These tools are designed to create a frictionless journey from product discovery to purchase. A key milestone for the company was securing a $10 million Series A funding round in June 2024, led by Stage 2 Capital. This investment followed a period of significant growth and adoption by major CPG companies, and the funds are intended to enhance technology and expand the team.
Keywords: retail ecommerce enablement, CPG marketing, shoppable media, performance marketing, retail technology, adtech, consumer-packaged goods, direct-to-cart, shoppable ads, inventory scanning, retail data insights, ecommerce analytics, shopper marketing, omnichannel retail, marketing technology, customer acquisition, conversion optimization, retail media, e-commerce platform, brand to retailer connection