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Peanut Butter is a startup that specializes in providing student loan assistance solutions to employers. The company operates in the employee benefits market, focusing on helping businesses attract and retain college-educated talent by offering student loan repayment as a benefit. This service is particularly appealing to employees burdened with student loan debt, making it a meaningful and attractive perk.

Peanut Butter's primary clients are leading employers across various industries who are looking to enhance their employee engagement and retention strategies. By offering student loan assistance, these employers can become more competitive in the job market, positioning themselves as employers of choice. This benefit not only helps in attracting new talent but also increases the productivity and tenure of existing employees, as they feel more supported and valued.

The business model of Peanut Butter involves partnering with employers to integrate student loan assistance into their benefits packages. Employers can choose from a range of comprehensive solutions tailored to their specific needs. Peanut Butter makes money by charging these employers for the services provided, which may include setting up and managing the student loan repayment programs, offering resources and tools for employees, and providing ongoing support to ensure the effectiveness of the program.

In summary, Peanut Butter helps employers offer student loan assistance as a benefit, thereby improving hiring, retention, and overall employee satisfaction. The company operates in the employee benefits market, serving businesses that aim to support their college-educated workforce in managing student loan debt.

Keywords: student loan assistance, employee benefits, talent retention, college-educated workers, employer engagement, productivity, workforce diversity, hiring improvement, loan repayment programs, employee satisfaction.

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