Paymes

Paymes is a financial technology company established in 2017, focusing on the social commerce market. The firm provides a payment platform that enables individuals and businesses to accept payments and engage in e-commerce without requiring substantial technical knowledge or budgets. Its client base is diverse, ranging from home-based entrepreneurs to large corporations with extensive dealer networks.

A significant milestone in the company's history occurred in December 2022, when it was fully acquired by PayTabs, a prominent payment processing company in the Middle East, Africa, and South Asia. This acquisition followed a year-long collaboration to introduce social commerce tools in the UAE, Saudi Arabia, and Egypt. Under the acquisition, Paymes functions as the social commerce engine for PayTabs, tasked with empowering micro-merchants, freelancers, and home-based businesses across the Middle East and Africa to receive instant payments. The company now represents the PayTabs brand in the Eurasian region.

The Paymes platform allows users to generate payment links for products that can be shared across any social media channel, including Instagram, Facebook Messenger, and WhatsApp, facilitating transactions without the need for a dedicated website. Merchants can also create a customizable mini webstore, referred to as a 'Paymes Shop', to display their products. The platform includes a dashboard for managing payments, tracking turnover, and viewing buyer information. Additional features have included live cashier inventory management and Paymes Reels. The business model is based on charging a commission fee for sales, which varies by market and transaction volume.

Keywords: social commerce payments, payment gateway, e-commerce platform, fintech, receive payments online, payment links, micro-merchants, freelancers, online sellers, instant payments, PayTabs, Turkey, MENA, Eurasia, digital payments, web store, payment processing, online marketplace, sell on social media, mobile payments