Payment Assist

Payment Assist Ltd, established in 2013 and headquartered in Melton Mowbray, United Kingdom, offers interest-free and fee-free payment solutions, primarily for the automotive sector. The company enables customers to spread the cost of unexpected vehicle repairs and servicing over several months without incurring additional charges. The most common plan allows a customer to pay 25% of the bill upfront and the remaining balance in three equal monthly installments. This service is designed to ease the financial burden of large, unplanned expenses and is offered through a network of over 9,000 affiliated merchants, including garages, dealerships, and workshops.

The business model is based on charging partner merchants a small percentage of the total transaction value, while the service remains free for the end customer. This approach provides a competitive advantage to merchants by enabling them to offer flexible payment options, which can lead to increased sales and customer loyalty. Payment Assist assumes the risk of customer non-payment. The company typically conducts a soft credit check that does not impact a person's credit score to verify funds for the initial deposit.

Initially focused on the automotive market, Payment Assist has expanded its services to other sectors such as retail, legal, dental, and veterinary services. In June 2025, the company launched a new business lending division in partnership with the embedded finance platform Groov. This division offers merchant cash advances, business loans, and invoice financing to its network of automotive businesses, further supporting their financial needs for growth and cash flow management. In September 2022, Payment Assist was acquired by Manx Financial Group for $4.79 million and now operates as a subsidiary.

Keywords: automotive finance, buy now pay later, interest-free credit, payment plans, vehicle repair financing, merchant services, consumer finance, point-of-sale finance, retail finance, invoice financing