Plick

Plick, a service from the Italian fintech company PayDo S.p.A., offers a digital payment platform for the European market. Founded in 2016 by Donato Vadruccio, a former banking manager, the company aims to simplify account-to-account transactions for banks, payment institutions, and their retail and corporate customers. Vadruccio's extensive background in banking services inspired the creation of a user-focused payment system analogous to a digital check, removing the need for proprietary apps or complex registration processes.

The company's core offering, Plick, is a B2B solution integrated into existing banking platforms via APIs. It enables users to send irrevocable payments across the SEPA area using only the recipient's phone number or email address, eliminating the need to know the payee's IBAN. Transactions can be scheduled for a future date, have no amount limits, and are processed 24/7 with immediate notification of the outcome for both parties. The platform is designed for a variety of clients, including individuals, corporations, and public administrations, offering customizable user experiences, especially for corporate payers. PayDo generates revenue through a combination of set-up fees from partner banks, annual fees that cover services like a 24/7 call center, and a small fee per transaction.

For the end-user, the process is streamlined. Payers access Plick directly through their own internet or mobile banking service. The recipient gets a notification via WhatsApp, SMS, or email and accepts the payment by simply entering their IBAN the first time. An optional feature allows for the automatic acceptance of subsequent payments below a certain threshold. This open-loop system ensures that anyone with a bank account in the SEPA area can receive funds without being a client of a partner institution or downloading any specific software. PayDo also offers expanded services like PlickOpen for mass payments by large corporations and PlickUp, which allows for digital payment requests.

Keywords: digital payments, fintech, B2B payments, account-to-account, SEPA payments, open banking, payment platform, API integration, financial software, mobile payments, payment processing, irrevocable payments, PayDo, Donato Vadruccio, European payments, corporate payments, retail payments, payment solutions, cross-border payments, payment gateway