
Pay.com.au
Unified payments platform that rewards business payments.
Date | Investors | Amount | Round |
---|---|---|---|
AUD5.0m | Series A | ||
Total Funding | 000k |
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Pay.com.au is a Melbourne-based financial technology company founded in 2019 by Damien Waller, Edward Alder, and Grant Austin. The founders identified a gap in the market where businesses, unlike individual consumers, were unable to earn rewards on major expenses like tax payments, rent, or payroll due to system incompatibilities or card limits. The company's leadership team has deep experience in finance and technology; Damien Waller previously founded iSelect, a prominent Australian financial services comparison company, Edward Alder has a background in corporate strategy and M&A, and Grant Austin brings two decades of experience in fintech, loyalty, and corporate finance.
The company operates a business-to-business (B2B) payments platform that enables Australian businesses of all sizes to pay a wide range of expenses, including those to the Australian Taxation Office (ATO), suppliers, and for payroll, using credit cards or bank transfers, even when the recipient doesn't directly accept card payments. This core function allows businesses to leverage their credit card's interest-free periods, improving cash flow by up to 55 days. Pay.com.au's revenue is generated through processing fees on transactions. The business model centers on its proprietary rewards program, PayRewards. For a fee, clients can opt-in on each transaction to earn PayRewards Points, which can be earned on both credit card and bank transfer payments. This allows businesses to "double-stack" rewards by earning points from both their credit card provider and PayRewards simultaneously.
The PayRewards points offer flexibility and can be transferred to a broad network of over ten airline and hotel partners, including Qantas Business Rewards, Singapore Airlines KrisFlyer, and Accor Live Limitless. Points can also be redeemed for gift cards, travel booked through the company's PayTravel service, or bespoke items via a concierge service. The platform has formed strategic partnerships with companies like Airwallex to facilitate rewards on international payments and integrates with accounting software like Xero to streamline reconciliation. Since its public launch in March 2021, the company has processed over $2 billion in payments for more than 50,000 customers and secured funding from investors including Gandel Invest.
Keywords: B2B payments, business expense rewards, PayRewards, ATO payments, credit card rewards, payroll payments, superannuation payments, cash flow management, Australian fintech, loyalty program, SME payments, Qantas Business Rewards, Damien Waller, Edward Alder, Grant Austin, supplier payments, rewards ecosystem, business travel points, frequent flyer points, payments platform