Pattern

Pattern is a global e-commerce acceleration platform that leverages data science and AI-powered technology to help brands scale their online sales across various marketplaces and direct-to-consumer channels. Founded in 2013 by CEO David Wright and Chief Strategy Officer Melanie Alder, the company originated as iServe, initially selling products on Amazon from Alder's living room. Wright's background in data science and management was a key influence, sparked by the realization that e-commerce success is fundamentally a "data game." The company was bootstrapped for its first several years before rebranding to Pattern in 2018, the same year it expanded its global footprint by acquiring the international e-commerce consultancy Practicology.

The firm's business model is structured as a comprehensive partnership. It provides a suite of solutions encompassing marketplace management, global fulfillment and logistics, product experience management, advertising campaign management, and social commerce. Pattern's technology stack analyzes vast amounts of data points to inform strategy across key performance indicators like SEO, pricing competitiveness, and brand compliance. This data-driven approach allows the company to act as a strategic partner for brands, managing their presence on over 100 global marketplaces, including Amazon, Tmall, Walmart.com, and eBay. The company serves a diverse client base of global brands such as Nestle, Panasonic, Sorel, and Skechers, which on average experience a 40% increase in online sales during their first year of partnership.

Pattern's financial trajectory highlights significant growth, having been profitable since its early years. The company secured its first external funding in August 2020 with a $52 million Series A round co-led by Ainge Advisory and KSV Global. This was followed by a substantial $225 million Series B round in October 2021, led by Knox Lane, which brought the company's valuation to $2 billion. These capital infusions have been directed towards enhancing its machine learning capabilities and expanding its global operations, which now include 18 locations and a team of over 1,700 employees. The company surpassed $1 billion in annual sales in 2022.

Keywords: e-commerce acceleration, marketplace management, data science, global logistics, brand compliance, direct-to-consumer, digital commerce, online sales growth, retail analytics, supply chain management, David Wright, Melanie Alder, e-commerce consulting, cross-border commerce, Amazon seller, Tmall partner, product experience management, AI in e-commerce, digital shelf optimization, revenue growth