Patch

Founded in 2015 by Freddie Blackett, Patch is a direct-to-consumer e-commerce platform specializing in the sale and delivery of plants.

The founder's personal experience of struggling to find and maintain plants in an urban living space was the catalyst for the business. Blackett, who previously worked in advertising, identified a gap in the market for a convenient and accessible plant retail service for city dwellers.

Patch operates on a simple business model: customers can browse and purchase a wide variety of indoor and outdoor plants through the company's website. The company then delivers the plants directly to the customer's doorstep. The target market is primarily urban residents who may not have easy access to traditional garden centers.

The company's product offering includes a diverse range of plants, from small houseplants to larger outdoor varieties. In addition to the plants themselves, Patch provides customers with detailed care instructions and support to help them look after their new greenery. This educational component is a key part of the company's value proposition, aiming to demystify plant care for novice gardeners.

In a significant development, Patch was acquired by Arena Flowers, a move that suggests a positive growth trajectory and a validation of its business model within the online retail and horticulture sectors.

Keywords: e-commerce, plants, horticulture, direct-to-consumer, urban gardening, home decor, plant delivery, subscription box, gardening supplies, plant care