Party Icons

Party Icons, established in 2022, is a Hong Kong-based entertainment software company operating in the mobile and PC gaming market. The firm is developing a multi-game metaverse that merges the casual, social aspects of party games with the strategic depth of a high-stakes battle royale extraction shooter. The company was conceptualized during a late-night game jam session by its founding team, which includes individuals with over 15 years of experience in scaling gaming projects and an owner of a major Asian game publishing studio.

The company has secured significant financial backing, reaching a total of $20 million in funding. A notable milestone was a $9 million seed round on October 23, 2024, led by BITKRAFT Ventures with participation from IDG Capital, Gam3Girl Ventures, and Mantle Network, among others. This capital is earmarked for accelerating development and global market expansion throughout 2025.

The core business operates on a Web3-enabled platform, targeting a global audience of gamers on mobile and PC. Revenue generation is tied to its player-driven open ecosystem. The business model, termed "Party-as-a-Service" (PaaS), decentralizes live game operations. Unlike traditional models where developers retain full control, Party Icons empowers player guilds and streamers to create and manage their own in-game events and social experiences, effectively operating custom theme parks within the game. This structure creates a player-driven economy where digital assets and in-game loot can hold real-world value.

The flagship product is a multi-mode gaming experience. The primary game mode, "Party Heist," is an extraction shooter where teams of two compete to loot resources and escape, blending fast-paced PvP action with strategy. A distinguishing feature is the "God Mode," exclusively available to holders of the company's OGX NFTs. These NFT holders can directly influence gameplay in real-time by triggering events like hurricanes or dropping loot, adding a layer of unpredictability and external participation to matches. The platform is designed to connect Web2 and Web3 gaming, aiming for mass adoption by providing an accessible yet deep gameplay experience.

Keywords: mobile gaming, PC gaming, Web3 gaming, battle royale, extraction shooter, Party-as-a-Service, PaaS, player-driven economy, NFT integration, game development, entertainment software, metaverse, digital assets, venture capital, BITKRAFT Ventures, IDG Capital, Party Heist, God Mode, blockchain gaming, user-generated content, online multiplayer, social gaming, game monetization, decentralized gaming