PARTICLE FEVER
High-end designer sportswear integrating technology and art.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | CNY100m | Series C |
| Total Funding | 000k | ||
Particle Fever is described as China's first high-end designer sports brand, founded in 2015. The company merges insights from art, technology, and culture to create its products. It caters to a market interested in premium athleisure wear and has secured backing from investors associated with Alibaba, Goldman Sachs, IDG, and Uber/DIDI.
The business operates primarily through online sales but also has a physical retail presence, including a flagship store in Shanghai and distribution through the luxury retailer Lane Crawford, with plans for a second store in Beijing and future expansion into the US market. Its product lines for menswear, womenswear, and unisex apparel incorporate Polygiene's odor control and Stays Fresh Technology, a key feature aimed at enhancing product functionality and sustainability through the "Wear More. Wash Less" concept.
The brand's marketing director, Julianne Zhu, has highlighted the importance of this technology in adding value and appealing to their target audience, noting the growing significance of sustainability in the Chinese market.
Keywords: designer sportswear, athleisure, Chinese brand, performance apparel, fashion technology, luxury activewear, Polygiene, odor control clothing, sustainable fashion, direct-to-consumer, e-commerce apparel, Shanghai fashion, art-inspired activewear, innovative textiles