ParentPowered

ParentPowered

Creates simple and effective tools for great parenting that all parents can access and use in their daily lives.

HQ location
Palo Alto, United States
Launch date
Enterprise value
$400—600k
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-investor

€0.0

round
investor

€0.0

round

$100k

Seed
Total Funding000k
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More about ParentPowered
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ParentPowered, a Public Benefit Corporation founded in 2016, operates on the mission to improve children's lives by delivering accessible, evidence-based parenting solutions. The company, formerly known as Ready4K, was established by Dr. Benjamin N. York. Dr. York, who holds a Ph.D. in education policy from Stanford University, based the company's methodology on research he and his colleagues conducted at Stanford starting in the 2013-14 school year. This foundational research demonstrated that providing parents with simple, actionable information via text message could significantly enhance child learning and family engagement.

The company's primary offering is a family engagement curriculum delivered through text messages to parents and caregivers. The service provides weekly facts, tips, and activities designed to be integrated into daily routines, supporting a child's development from birth through 12th grade. Content covers the whole child, including early literacy, math, social-emotional learning, and college and career readiness, and is available in multiple languages such as English, Spanish, and Arabic. The curriculum is aligned with state standards and the Head Start Early Learning Outcomes Framework. ParentPowered's business model is centered on partnerships with educational institutions, including schools, districts, Head Start programs, community organizations, and government agencies. These organizations license the program to provide it as a resource to the families they serve. The company also offers an Equity Grant to reduce costs for organizations serving economically disadvantaged families.

ParentPowered has demonstrated considerable traction, having served over one million families through partnerships with more than a thousand educational institutions across all 50 U.S. states, Canada, Mexico, and the U.S. Virgin Islands. The company has secured funding, including a $4.5 million seed round in February 2022, to support its growth. In 2023, ParentPowered expanded its leadership team, appointing Terri Soutor as CEO to scale the company's impact. Dr. York continues to be involved with the company, serving on its board.

Keywords: family engagement, parent support, early childhood education, EdTech, text-based learning, child development, school readiness, parent resources, K-12 education, Head Start, Title I funding, student outcomes, social-emotional learning, early literacy, parenting curriculum, mobile learning, school-home partnership, educational equity, public benefit corporation, Ready4K

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