Parent Playbook

Parent Playbook, operating as Famwisely, Inc., is a social software company founded in 2019 and based in South Jordan, Utah. The company was co-founded by CEO Phil Anderson and COO Bruce Hymas. Anderson, who previously co-founded and led Beacon Learning Group for 14 years, views his entire business career as preparation for leading Parent Playbook. Hymas holds an MBA from Wake Forest University and previously worked as a Lean-Agile software development coach at Bank of America, bringing extensive knowledge in operational efficiency. The founders identified a four-fold problem for parents: the difficulty of finding customized solutions for a child's specific needs, disagreements within the family on how to solve problems, a sense of isolation, and the toxicity of other social platforms.

The company offers a mobile application that serves as a platform for parents to find, save, and share parenting resources. It functions by allowing users to create customized 'Playbooks' for each child or for specific challenges like anxiety. Content, including articles, podcasts, and videos, can be imported, organized, and shared with a trusted circle of family, friends, and professionals. The platform uses crowdsourcing and machine learning to curate and recommend relevant content to users. A key feature is the ability to listen to any written content, which has proven popular with users.

Parent Playbook targets English-speaking parents globally, with plans to expand to other languages. The business model is built on two primary revenue streams: digital advertising and revenue sharing from professional services. The app facilitates telehealth connections between parents and professionals such as family therapists, counselors, and parent life coaches, taking a percentage of the service fee for providing the client and the technology. The company has secured partnerships with influencers and professionals, like UK-based clinical psychologist Dr. Sarah Mundy, to create exclusive content. After 20 months of market research and developing a prototype, the company raised a $1 million pre-seed round in June 2021 and an additional $183,697 through a crowdfunding campaign on Netcapital by December 2022.

Keywords: parent community, family support, child development, parenting resources, telehealth services, parenting advice, family therapy, child psychology, parent coaching, mobile application, content curation, machine learning, digital parenting, social platform, parental empowerment, child behavior, family wellness, crowdsourced content, educational technology, professional support