Panprices.com

Panprices.com operated as a cross-border e-commerce marketplace headquartered in Stockholm, Sweden. The company was established in 2018 by co-founders Tom Dickson, Nathalie Minder (listed as Nathalie Less in some sources), Don Truong, and Magnus Agervald. CEO Tom Dickson was previously a founding team member at Kivra, a digital mailbox service, while Magnus Agervald had served as acting CEO at Webhallen, a Swedish retailer; their shared observation of the growing trend in cross-border trade spurred the creation of Panprices.

The platform was designed to address the friction consumers encounter when shopping from international retailers. It enabled users to find and compare prices on products, primarily electronics such as smartphones, cameras, and headphones, from thousands of European retailers. Panprices aimed to provide offers up to 50% cheaper than the lowest domestic prices by scanning the inventory of over 8,000 European merchants. The business model was centered around a B2C marketplace approach. Revenue was generated through a percentage commission on sales facilitated through the site, as well as from various partnership agreements.

A key feature of the service was its integrated checkout system. Consumers could purchase items directly on the Panprices platform using local payment methods, and the company would handle all subsequent communication with the international retailer, creating a more seamless and secure transaction process. The company reported that the average purchase value on the site was over 10,000 SEK for products where significant savings could be realized. Panprices secured approximately $690,000 in a seed funding round in December 2020 from investors including Provider Investment, Sting, and notable angel investors like Fyndiq co-founder David Brudö. The company was also incubated by Sting and the Stockholm School of Economics Business Lab. According to PitchBook data, the company ceased operations around November 2024.

Keywords: cross-border e-commerce, price comparison, European marketplace, online retail, consumer electronics deals, direct checkout, international shopping, e-commerce platform, Stockholm startup, price aggregation, save money online, shop from Europe, electronics marketplace, fintech, Sting incubator, Stockholm School of Economics, B2C marketplace, Magnus Agervald, Tom Dickson, Nathalie Minder, Don Truong