Panoramic

Panoramic, a now-defunct enterprise SaaS company, was founded in 2018 by Bryan Baum and Peter Muzzonigro. The company was headquartered in Los Angeles and had a global presence with offices in the United States and Europe.

The company's marketing intelligence platform was designed by marketers to address the common challenges they face due to fragmented data. The platform streamlined the process of collecting data from various marketing channels, automated the mapping and modeling of this data, and provided visualization tools to make the information more accessible and actionable. This allowed marketing teams to collaborate more effectively and make quicker, more informed decisions.

The platform's key features included the ability to ingest and model marketing data, providing brands with meaningful insights. It aimed to give marketers the confidence to make strategic decisions that supported their key objectives. The company served a range of clients, including Sony Home Entertainment, Sweetgreen, and TruConnect.

In September 2019, Panoramic announced that it had come out of stealth with $35 million in funding. One of the notable investors in the company was the late Kobe Bryant. Despite this early success, the company has since ceased operations.

Keywords: marketing intelligence, data unification, enterprise SaaS, data visualization, marketing analytics, data modeling, cross-channel marketing, data automation, marketing insights, decision-making platform