Panna

Panna

A video-based cooking application with recipes and classes from master chefs, designed to teach culinary techniques.

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Panna is a digital platform that offers video recipes and cooking classes from a variety of master chefs. The service is designed to help home cooks improve their culinary skills by providing step-by-step video instructions that go beyond traditional written recipes. The platform's main offering is a subscription-based service that gives users access to a library of video content, including recipes, cooking techniques, and tips from well-known chefs.

The business model is based on a freemium approach, where some content is available for free to attract users, while the majority of the content is behind a paywall, accessible through a monthly or annual subscription. The target market is home cooks who are looking to expand their culinary knowledge and learn from experts. The company operates in the online education and digital media market, with a focus on the food and cooking vertical.

Keywords: video recipes, cooking classes, culinary skills, master chefs, subscription service, online education, digital media, food vertical, home cooks, culinary techniques

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