PAN PING GUO

Pan Ping Guo, officially known as Tianshui Huaniu Apple (Group) Co., Ltd., is a major agricultural enterprise focused on the cultivation, processing, and sale of Huaniu apples, a brand recognized as one of the world's top three apple varieties alongside the American Red Delicious and the Japanese Fuji. The company's history is deeply intertwined with the development of apple cultivation in Tianshui, a city in Gansu province, which began expanding in the 1950s. The 'Huaniu' or 'Flower Cow' apple brand gained international fame in 1965 after being successfully test-marketed in Hong Kong, eventually becoming the first apple brand from China to be officially trademarked for the international market.

The company was formally established on October 11, 2010, with Jia Fuchang as the legal representative and chairman. His entrepreneurial journey began in 1989 when he and his father started a local produce purchasing business, which evolved into Tianshui Desheng Trade Co., Ltd., and later, in 2007, became Tianshui Desheng Fruit and Vegetable Import and Export Co., Ltd., the first company in Tianshui to gain self-managed import and export rights. This laid the groundwork for the establishment of the Huaniu Apple Group. The group has since expanded significantly, managing its own orchards and collaborating with over 16 companies and cooperatives, extending its base to 150,000 acres. A significant milestone was the 2014 collaboration with SOHO China Chairman Pan Shiyi to launch the "Pan Apple" (Pan Ping Guo) brand, a premium line of Huaniu apples, which boosted the brand's national profile.

Pan Ping Guo operates on a comprehensive business model that covers the entire supply chain. This includes fruit cultivation, storage, primary and deep processing, technical support, and sales through both offline and online channels. The company has invested in modern infrastructure, including temperature-controlled warehouses, sorting production lines, and a quality traceability system. Its product line has diversified beyond fresh apples to include processed goods like concentrated apple juice, dried apple slices, and apple brandy, which are exported to numerous countries, including the United States, Japan, and South Africa. The business serves both domestic and international markets, with a presence in major supermarket chains and on multiple e-commerce platforms.

Keywords: Huaniu apples, apple cultivation, fruit export, agricultural industrialization, Tianshui, Jia Fuchang, Pan Ping Guo, fruit processing, supply chain management, brand agriculture, concentrated apple juice, quality traceability, orchard management, Pan Shiyi, Chinese驰名商标, national geographical indication