Pan.Delirio

Pan.Delirio is an artisanal bakery and pastry workshop founded in Madrid, Spain, in 2017 by Javier Cocheteux and his son, also named Javier Cocheteux. The business was born from a family passion for gastronomy and a dream to commercialize their traditional family recipe for Roscón de Reyes (King's Cake). Before starting the venture, Javier Cocheteux Jr. had a background in business administration and management consulting, having previously founded other businesses. The father-and-son duo left their previous professional lives to launch Pan.Delirio, initially focusing on their signature Roscón, which they decided to offer year-round.

The company operates several bakeries in Madrid, including locations in Salamanca, Chamberí, Tetuán, and a cafe concept in the Gourmet Experience section of El Corte Inglés department store. The business model is centered on direct-to-consumer sales of high-quality baked goods for takeout, delivery, and in-cafe consumption. Their product line includes a wide variety of artisanal breads made with slow fermentation, organic stone-ground flours, and natural sourdough, as well as pastries, cakes, and quiches. While the award-winning Roscón de Reyes remains a flagship product, their most-sold item is the "delirios," individual-sized portions of the Roscón dough. Pan.Delirio also distributes its products through high-end supermarkets like Sanchez Romero. To manage production and meet variable demand, the company utilizes an AI-powered tool to forecast sales.

A significant part of their operation includes a large workshop in Tetuán that serves as an R&D center and a baking school. The school offers courses for both amateurs and professionals, aiming to promote the culture of quality bread. The company has received numerous awards, including Best Artisan Roscón in Madrid (2020), Miga de Oro (2019), and being named one of the best bakeries in Spain.

Keywords: artisanal bakery, sourdough bread, Roscón de Reyes, organic flour, family business, Madrid, pastry shop, baking school, gourmet food, direct-to-consumer