PalledAd
Marketplace for out-of-home advertising media planning.
| Date | Investors | Amount | Round |
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| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
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| investor investor investor investor investor | €0.0 | round | |
* | N/A | - | |
| Total Funding | 000k | ||
PalledAd is a Japanese advertising technology company founded in 2018 by Ken Abiko that operates a marketplace for out-of-home (OOH) advertising. The company provides a platform, "AdVice", that allows clients to plan and purchase OOH media, such as billboards, in a manner similar to online advertising.
The AdVice platform aims to solve issues in the traditional OOH advertising market by visualizing the potential reach and attributes of specific ad placements. It utilizes a proprietary formula to score and propose the most suitable media for a client's promotional needs, enabling data-driven campaign planning. This allows customers to buy and sell individually owned spaces as advertising inventory, with the long-term vision of creating an "advertising version of Mercari" where anyone can list and purchase ad space.
PalledAd operates in the Media and Information Services (B2B) industry. It generates revenue through its advertising platform and also offers consulting services. The company's business model is designed to digitize and simplify the process of buying offline ads, making it more efficient and accessible. As of October 2020, PalledAd had raised $189K in a Seed Round from investors including DG Ventures, Open Network Lab, Plug and Play Tech Center, ANOBAKA, and Hitokuse.
Keywords: out-of-home advertising, OOH, advertising marketplace, adtech, media planning, outdoor advertising, digital OOH, advertising platform, billboard advertising, ad buying, Ken Abiko, AdVice, DOOH, transit advertising, place-based media, ad marketplace, Tokyo startup, DG Ventures, B2B advertising, media services