PageScience

PageScience, formerly known as Precision Health Media, Inc., operated as an ad-tech company specializing in page-level digital ad targeting for brand advertisers. Founded in 2007 by Robert Kadar, the New York-based firm carved a niche in the programmatic advertising market, particularly within the pharmaceutical and healthcare sectors. On June 14, 2016, the company was acquired by AccentHealth, a prominent point-of-care patient education media company, and subsequently became the PageScience division of AccentHealth.

The company's core offering was its proprietary PageMatch™ technology, a sophisticated platform that analyzed and scored over 100 million web pages weekly. This technology allowed PageScience to deliver branded advertisements on more than 1,100 premium content websites based on the contextual relevancy of an individual page, rather than relying on user tracking cookies. This cookie-less approach was a significant selling point for pharmaceutical marketers, as it provided a way to navigate the stringent privacy and regulatory concerns that had historically limited the industry's adoption of programmatic advertising. The PageMatch platform ranked pages using multiple criteria, including contextual relevance, historical ad performance, viewability, and sentiment, providing clients with deep insights into content performance.

PageScience primarily served brand advertisers and ad agencies, with a strong focus on the pharmaceutical industry, boasting relationships with major brands like Merck, Pfizer, and Sanofi. The business model centered on providing these clients with a private marketplace for real-time bidding (RTB) on ad inventory. Ad agencies were given access to a PageMatch dashboard to monitor and track campaign results. Over time, the company expanded its services beyond healthcare to include the finance, auto, travel, insurance, and home improvement industries. In 2015, PageScience launched PageScience Video, a platform for running pre-roll video ads before contextually relevant video content on premium publisher sites, including those of The E.W. Scripps Company. The acquisition by AccentHealth was a strategic move to combine PageScience's online targeting capabilities with AccentHealth's presence in doctors' offices, aiming to create multiple touchpoints with patients throughout their healthcare journey.

Keywords: programmatic advertising, ad-tech, page-level targeting, contextual advertising, digital media, pharma advertising, healthcare marketing, cookieless targeting, brand advertising, real-time bidding, PageMatch, ad targeting, private marketplace, digital advertising, pre-roll video ads, ad network, AccentHealth, Precision Health Media