Pager

Pager operates as a visual curation and social commerce platform, transforming the ubiquitous behavior of taking screenshots into a monetizable and shareable experience. Founded in 2019 by Alexander Mahedy, the New York-based company addresses the disorganized nature of camera rolls filled with forgotten purchase intentions, articles, and recommendations. Mahedy, the current CEO, brings a relevant background from his time as a research analyst at Sanders Capital LLC, where he covered consumer social media platforms and advanced technologies, as well as an earlier role at Tesla. This experience provides a foundation for understanding both user behavior on social platforms and the underlying technology.

The core service allows users to organize their screenshots into personalized, public-facing collections known as "Pagers." The platform's technology automatically analyzes these images, identifying and making elements like products, articles, music, and locations clickable. This essentially turns a static screenshot into an interactive micro-website. For content creators and influencers, Pager serves as an advanced "link in bio" tool, offering a visually compelling alternative to traditional lists of links. It enables them to seamlessly share curated items across platforms like TikTok and Instagram, directing followers to a single, aesthetically organized hub. The business model leans towards social commerce, creating a discovery layer that connects user-generated content directly to points of interest or sale.

Pager has secured significant financial backing to execute its vision, raising a total of $11.3 million over two rounds. A notable Series A round in November 2022 brought in $5.2 million, led by M.G. Siegler with participation from firms including Haystack, Homebrew, and Interlace Ventures. The platform currently requires an iPhone to create content, with stated intentions to develop an Android version. By building on an existing user habit, Pager aims to unlock the latent value within screenshots, making them both useful for personal rediscovery and a powerful tool for social sharing and commerce.

Keywords: screenshot curation, visual bookmarking, social commerce, link in bio, content creator tools, digital curation, mobile utility, screenshot organizer, visual discovery, social sharing platform, Alexander Mahedy, interactive content, visual links, creator economy, personal internet, digital collection, shopping from screenshots, article saving, social media tools, app discovery