Packed Party
Web based company founded in san francisco, ca.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Packed Party operates in the consumer goods sector, specializing in party supplies and lifestyle products designed to imbue everyday moments with a celebratory feel. The company was founded in 2013 by Jordan Jones, who, at the age of 23, conceptualized the business after having a dream about receiving a "pity party" package. This initial idea of creating themed "party for one" care packages identified a gap in the market and served as the company's launchpad. Jones started the company from her bedroom in San Francisco while working another job, initially launching with just five products.
The business model is centered on the design and sale of a wide array of brightly colored and whimsical products. Its revenue is generated through multiple channels: direct-to-consumer sales via its website, wholesale partnerships, and exclusive collections with major retailers. The company has successfully scaled its distribution through significant retail partnerships with national chains such as Walmart, Whole Foods Market, Neiman Marcus, and Paper Source. A key milestone occurred in 2019 when the brand expanded into paper partyware, securing placement in Whole Foods stores nationally. In July 2024, Packed Party was acquired by Bioworld Merchandising, a move poised to expand its global presence and vertically integrate its operations.
The product line has grown from the original themed packages to over 3,000 SKUs across various categories including accessories, bags, drinkware, home goods, office supplies, and pet products. All products are designed in-house with a focus on creating items that spark conversation and joy. This extensive product assortment allows customers to mix and match items to create a personalized celebratory experience. The company's headquarters relocated from San Francisco to Austin, Texas, to support its growth and expansion.
Keywords: party supplies, lifestyle brand, gifting company, Jordan Jones, themed packages, direct-to-consumer, retail partnerships, wholesale, product design, celebration goods, accessories, drinkware, home goods, Walmart collection, Whole Foods collection, Bioworld acquisition, event products, party decorations, gift boxes, consumer products