Packagd
A family of apps offering a new mobile shopping experience.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
Packagd was a video commerce startup that developed Unboxed, a mobile app for iOS. The platform focused on technology products, allowing users to watch unboxing videos of items like smartphones, laptops, and gaming consoles, and then purchase those products directly through the app.
The company aggregated content from YouTube, featuring product reviews and how-to videos from various creators. Packagd also had plans to host live sessions with established online personalities to answer questions and sell products in real-time, creating an interactive shopping experience. The business model centered on taking a commission from the sales made through its platform.
Founded by Eric Feng, the former CTO of Hulu, Packagd secured $7.5 million in funding from investors including Kleiner Perkins and Google's GV. The company was later acquired by Facebook to enhance its own e-commerce and in-stream shopping capabilities.
Keywords: video commerce, mobile shopping, unboxing videos, shoppable videos, tech gadgets, e-commerce, affiliate marketing, influencer marketing, live shopping, social commerce