Pacific Catch

Pacific Catch operates as a West Coast fish house, a restaurant concept centered on providing high-quality, sustainably-sourced seafood in a casual dining setting. The company was established in 2003 by restaurant industry veterans Keith Cox and Aaron Noveshen, who launched the first location in San Francisco. Their shared background, which includes co-founding the World Wrapps chain, and their travels throughout the Pacific Rim inspired a menu that fuses Hawaiian, Japanese, and Latin American culinary traditions. The business was created to fill a perceived gap in the market for accessible, chef-prepared seafood.

The company generates revenue through the sale of food and beverages at its multiple physical restaurant locations across California. Its business model is built on offering a fine-dining culinary experience within a relaxed, modern atmosphere, appealing to consumers seeking healthy and flavorful meals. A core tenet of the brand is its commitment to sustainability, partnering with organizations like the Monterey Bay Aquarium Seafood Watch and the Surfrider Foundation to ensure responsible sourcing practices. This commitment dictates menu offerings, which can change based on the availability of sustainable fish stocks.

The product offering is a diverse menu inspired by Pacific Rim cuisines. Key items include a variety of poke and ceviche, Pan-Asian rice bowls, sushi, fish tacos, and fresh daily catches prepared to order. The menu also extends to include burgers, salads, and a tiki-style cocktail program. This wide selection is designed to cater to various dietary preferences, including vegan and gluten-free options. Significant milestones include a $4 million investment from Pacific Community Ventures in 2010 and a major investment from Brentwood Associates in 2016 to fuel expansion and brand revitalization. Keywords: seafood restaurant, sustainable seafood, Pacific Rim cuisine, casual dining, West Coast fish house, restaurant chain, Keith Cox, Aaron Noveshen, poke bowls, fish tacos, ceviche, restaurant investment, Pan-Asian flavors, Hawaiian food, Latin American food, Monterey Bay Aquarium partner, Surfrider Foundation partner, California restaurants, San Francisco dining, healthy eating