Pacific Asset Management

Pacific Asset Management (PAM) is a London-based asset manager operating as the core asset management business of the Pacific Investments Group, a private family office established in 1993 by Sir John Beckwith. PAM was launched in 2016 with Matthew Lamb appointed as Chief Executive Officer. Lamb previously held senior roles at Deutsche Asset Management and GAM.

The firm serves institutions, wealth managers, family offices, and financial advisors, positioning itself as a progressive manager unconstrained by legacy systems. It managed over £10.4 billion in client assets as of May 2025. PAM's business model focuses on using technology and an adaptable infrastructure to deliver investment solutions. This includes providing an online portal for financial advisors to manage model portfolios, check performance, and rebalance client accounts. The company's core services encompass multi-asset solutions, single manager solutions, and alternative risk premia, blending active and passive strategies.

Throughout its history, PAM has engaged in several strategic partnerships and acquisitions to expand its capabilities. This includes acquiring a stake in emerging markets specialist North of South Capital in 2017 and partnering with financial advice firm Chartered Financial Management (CFM UK) in 2018 to provide an insourced investment proposition. In November 2024, Australian firm Pinnacle Investment Management acquired a 25% stake in the company. PAM also developed a proprietary ESG (Environmental, Social, and Governance) profiling tool called Enlighten ESG to help advisors align investments with client values.

Keywords: multi-asset solutions, single manager strategies, alternative risk premia, investment management, wealth managers, institutional investors, financial advisors, family offices, active management, passive investing, investment technology, model portfolios, ESG investing, Enlighten ESG, Pacific Investments Group