Pablo Eggsgobao

Pablo Eggsgobao Ltd, operating as Pablos, is a fast-casual takeaway food concept centered on breakfast, founded by entrepreneur Emma Dent. The business began as a pop-up in Heaton, Newcastle, during the 2020 lockdown and rapidly gained a significant following. This initial success led to the opening of its first permanent takeaway location in Whitley Bay, followed by expansion into other areas including Newcastle, Sunderland, and Edinburgh. The company's growth has been largely organic, driven by strong word-of-mouth and social media engagement.

The business model is focused on a specialized, concise menu, which has allowed the company to maintain consistency and quality. Revenue is generated through direct sales from its physical locations, which operate as takeaway hatches or small shops, and through delivery platforms like Uber Eats. In July 2025, the company secured a six-figure investment from the Northern Powerhouse Investment Fund II, managed by NEL Fund Managers, to fuel its expansion. This funding is earmarked for opening a seventh, flagship store on Pilgrim Street in Newcastle, which will also be its first franchised outlet, signaling a strategic shift towards a franchise-led growth model across the UK.

The core product is the 'Breakfast Bao', which features a large, soft bao bun filled with a crispy hash brown, a pork sausage patty, a soft omelette, melted cheese, and a signature sweet and slightly spicy sauce. This signature item is often described as an elevated version of a fast-food breakfast muffin. The menu also includes vegetarian and vegan versions of the bao, as well as a 'Hashie Box', coffee, and other beverages. The company has cultivated a strong brand identity, characterized by its playful name, distinctive yellow branding, and a reputation for quality that has attracted celebrity patrons like musician Sam Fender and footballer Dan Burn.

Keywords: breakfast bao, takeaway breakfast, fast-casual, food franchise, Pablo Eggsgobao, Emma Dent, North East food, street food, bao buns, quick-service restaurant, Newcastle food, Whitley Bay, Sunderland, Edinburgh food, NPIF II, NEL Fund Managers, breakfast concept, ghost kitchen, food pop-up, venture capital-backed eatery