Oxygen Esports (OxG) is a startup that operates in the rapidly growing esports industry. The company's primary focus is on providing content and merchandise related to popular esports games, particularly Call of Duty (COD). The business model is twofold: selling branded merchandise and providing game-related content.

OxG's merchandise includes a variety of t-shirts and jerseys, all branded with the Oxygen Esports logo. This merchandise is marketed towards esports enthusiasts who want to show their support for the brand. The company has recently undergone a rebranding, which is reflected in the new designs of their merchandise.

In addition to merchandise, OxG also provides content related to COD. This content includes tips and strategies for playing the game, as well as fantasy esports. Fantasy esports is similar to fantasy sports, where participants create their own teams of professional players and earn points based on those players' performances in real games. OxG's content is designed to help participants in COD fantasy esports make better decisions when drafting their teams.

OxG makes money by selling merchandise and through advertising revenue from their content. The company's target market is the large and growing community of esports enthusiasts, particularly those who are fans of COD.

In summary, Oxygen Esports is a startup that operates in the esports industry, selling branded merchandise and providing game-related content. The company makes money through merchandise sales and advertising revenue.

Keywords: Oxygen Esports, startup, esports industry, branded merchandise, game-related content, Call of Duty, fantasy esports, rebranding, advertising revenue, esports enthusiasts.