OUTRO

OUTRO operates as a B2B software-as-a-service (SaaS) provider, specializing in referral automation. The company was founded in 2014 and has secured funding through seed rounds. The platform is engineered to streamline and automate the process of generating and receiving referrals for sales, recruiting, and networking.

The core of the business revolves around a software platform that helps organizations leverage their existing networks—employees, customers, partners, and advisors—to find new clients, candidates, or investors. The business model is subscription-based, with an 'Outro Pro' tier that offers unlimited user licenses, CRM integration, team management tools, and a built-in rewards program. This model generates recurring revenue by providing continuous access to the platform's features. The company targets businesses of all sizes that are looking to systematize their referral processes, moving beyond manual and often inconsistent methods.

Outro's key service is its automated platform which identifies potential connections within an organization's extended network. It employs a 'Triple Opt-in™' process, ensuring that all parties consent to an introduction. A user creates a 'Request' detailing who they want to meet. The platform then shows this request to designated 'Connectors' within the user's network, who can see matching profiles among their own contacts. The process requires three approvals: the user confirms the prospect is a good fit, the Connector approves the introduction request, and the Prospect agrees to be connected. This methodology aims to increase the quality and success rate of introductions by ensuring relevance and willingness from all participants.

Keywords: referral automation, B2B SaaS, lead generation, recruiting software, sales automation, business networking platform, CRM integration, contact management, partner relationship management, sales intelligence, recruiting automation, investment prospecting, network management, automated introductions, professional networking, client acquisition, employee referrals, investor relations, lead qualification, business development