Outisan

Outisan is a direct-to-consumer (DTC) outdoor gear company that specializes in electric utility wagons designed to make outdoor activities more accessible. The company was founded by Ted, who, as a parent needing to take his family camping, conceived the idea for an electric wagon to ease the burden of carrying heavy gear. Outisan operates out of Hong Kong.

The company launched its first product, the e-Wagon Ultra, in 2022 through a successful Kickstarter campaign. Following this, Outisan developed a next-generation model, the e-Wagon Air, also funded via Kickstarter. The business model is centered on crowdfunding and direct online sales from its website, shipping to various countries including the United States and Canada. The company's name, 'Outisan', is a blend of 'outdoor' and 'artisan', reflecting its mission to craft durable and well-designed outdoor products.

Outisan's core products are the e-Wagon Ultra and e-Wagon Air, which are electric, foldable utility wagons. Key features include the proprietary FlowStride technology, a power-assist system that uses brushless DC motors, motion sensors, and control algorithms to adapt to the user's movement and terrain. This system provides uphill power assistance, which can make a 180-200 lbs load feel like less than 10 lbs, and downhill speed control for safety. The wagons are equipped with all-terrain rubber wheels, a detachable battery that charges in approximately 3 hours for up to 7 miles of use, a foldable metal frame, and are waterproof with an IP66 rating. The e-Wagon Air is a lighter model designed with families in mind, weighing 40 pounds and featuring an advanced sensor system. The wagons also have features like hand-off braking, LED lights, and a foldable tailgate for carrying larger items.

Keywords: electric utility wagon, power-assist cart, outdoor gear, camping equipment, direct-to-consumer, FlowStride technology, all-terrain wagon, foldable cart, battery-powered wagon, outdoor hauling, Kickstarter hardware, e-Wagon, adventure gear, beach cart, garden wagon, recreational equipment, smart wagon, hill descent control, outdoor technology, portable utility cart