OurX

OurX

Personalized hair and scalp wellness program.

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DateInvestorsAmountRound
investor

€0.0

round
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$2.5m

Seed
Total Funding000k
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OurX is a direct-to-consumer data-tech platform focused on personalized care for individuals with tightly textured hair. Founded in 2021 by Ceci Kurzman, a veteran music executive and former Revlon board member, the company was established to address the lack of investment, innovation, and data-driven solutions in the textured hair market. Kurzman's frustration as both an investor and a consumer led to the creation of OurX, which aims to provide an end-to-end solution for a demographic she felt was overlooked, particularly digitally native, professional millennials.

The company launched on June 6, 2023, with Meghan Maupin, founder of the personalized skincare brand Atolla, as CEO. OurX operates on a subscription-based model, where customers complete a detailed online assessment about their hair attributes, lifestyle, and goals. This data, combined with at-home tests and proprietary AI algorithms, is used to create an individualized daily care plan. The plan includes a customized regimen of OurX's own high-performance, treatment-based products, along with one-on-one coaching from a team of experts that includes board-certified dermatologists, trichologists, and celebrity hairstylists like Johnny Wright. The coaching, which is included with the product subscription, offers guidance on application, styling techniques, and overall hair health.

The business model centers on selling its own line of seven initial products, with prices ranging from $24 to $32, and generating revenue through these recurring subscriptions. The company secured a $2.5 million seed funding round led by Reign Ventures, with a focus on attracting mission-aligned angel investors. Headquartered in New York, OurX aims to be a comprehensive resource, similar to Noom for wellness, by combining products, expert support, and community to help consumers achieve their hair goals.

Keywords: textured hair care, personalized hair care, scalp wellness, direct-to-consumer, beauty tech, subscription box, hair coaching, Black-owned business, data-driven beauty, 4C hair care, hair assessment, custom regimens, scalp serum, hair health, inclusive beauty, Ceci Kurzman, Johnny Wright, Reign Ventures, hair treatment, protective styles

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