OurCart

OurCart operates as a data-driven enterprise focused on the consumer packaged goods (CPG) sector, offering tools for brands to understand and influence shopper behavior. The company was established in 2011, with its headquarters located in Tel Aviv, Israel. Its foundation is built upon patented receipt-scanning technology, which forms the core of its product offerings. This technology extracts detailed, item-level data from shopping receipts, providing CPG brands with granular insights into consumer purchasing habits across various retail environments.

The firm's business model revolves around providing data and marketing solutions to CPG companies and market research firms. By analyzing receipt data, OurCart delivers real-time analytics on market share, brand loyalty, and the effectiveness of promotional campaigns. This allows clients to move beyond aggregated sales data and understand the specific products consumers are buying, where they are buying them, and in what combinations. A key service is its shopper activation platform, which enables brands to run targeted promotions and loyalty programs directly engaging consumers who have purchased their products.

For consumers, OurCart's technology is often integrated into third-party cashback and rewards applications. Users upload their shopping receipts to these apps to receive rewards, and in turn, OurCart captures and anonymizes the purchasing data for its CPG clients. This creates a symbiotic relationship where consumers are rewarded for sharing their data, and brands gain valuable, first-party intelligence on offline purchasing. The company provides its services through a Software-as-a-Service (SaaS) model, offering solutions for receipt processing, retail measurement, and targeted CPG marketing.

Keywords: CPG data, shopper insights, retail analytics, receipt scanning, consumer behavior, market research, purchase data, shopper marketing, brand loyalty, promotion activation