Our Table

Cultable, operating under the brand 'Our Table' (W Table), is a food-tech company that has carved out a niche in the South Korean market by providing curated culinary content and commerce solutions. Initially launched as a platform for sharing recipes and cooking tips, the company has evolved its business model to integrate e-commerce, directly selling food products and kitchenware featured in its content. This content-to-commerce strategy creates a seamless user journey, guiding consumers from inspiration to purchase.

The company generates revenue through multiple streams, primarily from the direct sale of goods on its online store. Additional income is derived from advertising and content partnerships with food brands looking to reach a highly engaged audience of home cooks and food enthusiasts. Our Table serves a broad consumer base, ranging from novice cooks seeking simple recipes to experienced foodies looking for high-quality ingredients and kitchen tools.

A significant milestone in the company's trajectory was its acquisition by an undisclosed entity, which has provided additional resources for expansion and technological development. The platform is accessible via its website, wtable.co.kr, and through its social media channels, which boast a substantial following. The content often features high-quality video production, showcasing recipes, cooking techniques, and product demonstrations.

Keywords: food tech, content commerce, recipe platform, online grocery, kitchenware e-commerce, culinary content, food media, South Korean food market, home cooking, meal kits, food subscription, cooking platform, digital cookbook, food advertising, social commerce, direct-to-consumer food, gourmet ingredients, lifestyle platform, video recipes