Our Roots

Our Roots is a community-focused organization dedicated to preventing and treating perinatal mood disorders among BIPOC (Black, Indigenous, and People of Color) birthing people. The company operates in the healthcare and wellness market, specifically targeting low-income communities. Our Roots employs a unique business model that leverages peer coaches who share lived experiences with their clients. These coaches are equitably compensated and receive ongoing training to better support the cultural and emotional needs of birthing parents. The organization primarily makes money through partnerships with Medicaid plans, community-based organizations, and other potential collaborators. By offering virtual coaching and support, Our Roots aims to uplift cultural practices and provide essential mental health services to underdiagnosed or misdiagnosed individuals in marginalized communities.

Keywords: perinatal mood disorders, BIPOC, virtual coaching, peer support, cultural practices, Medicaid, low-income, mental health, wellness, community-focused.