Our Food
Farmer franchising platform for decentralized food processing.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | $6.0m | Late VC | |
| Total Funding | 000k | ||
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Our Food is a Hyderabad-based agritech platform founded in 2016 by Bala Reddy, Rajini Solipuram, Raghu Prasad Mulukoju, and Shashikanth Menchu. Bala Reddy, the CEO and an alumnus of the Indian Institute of Management, Ahmedabad, comes from a farming family and has experience in renewable energy, finance, and software development. This background influenced the company's mission to address the challenges farmers face with market prices and post-harvest losses.
The company operates on a technology-driven farmer franchising model, aiming to decentralize India's food processing industry. It establishes a network of rural entrepreneurs, referred to as "Farmer Franchises," by providing them with low-cost, micro-processing units. This enables the processing of raw agricultural materials directly at the farm gate, adding value to the produce. Our Food provides an end-to-end solution that includes the setup of the processing unit, access to equipment financing, training, and marketing support for the final product. The business model is designed to reduce post-harvest wastage and eliminate middlemen, ensuring that a majority of the value gained is shared between the franchise operator and the farmers supplying the raw materials.
The company's in-house design and manufacturing of processing units, combined with a buyback guarantee for the processed goods, is a key part of its strategy. It has processing capabilities for over 15 different crops, including pulses, cereals, spices, and groundnuts. Our Food has a presence in 13 states, including Telangana, Andhra Pradesh, Maharashtra, Madhya Pradesh, and Karnataka, with over 1,700 farmer franchises. The company has raised a total of $6.44 million in funding over three rounds, with a significant Series A round of $6 million in January 2022 led by 3Lines Venture Capital and C4D Asia Fund. This capital is intended to increase its operational franchises to over 6,000 and prepare for a potential IPO.
Keywords: agritech, food processing, farmer franchise, supply chain, decentralized processing, rural entrepreneurship, post-harvest management, B2B marketplace, agricultural technology, farm gate processing