Otoklix

Otoklix is an online-to-offline platform that digitizes Indonesia's fragmented automotive aftermarket sector. Founded in 2019 by Martin Reyhan Suryohusodo, Joseph Alexander Ananto, and Benny Sutedjo, the company connects car owners with a network of independent workshops. The founding was inspired by CEO Martin Reyhan Suryohusodo's personal frustrations with non-transparent pricing and counterfeit parts when maintaining his own car. He partnered with his childhood friend, Joseph Alexander Ananto, and they were introduced to Benny Sutedjo, who brought over 20 years of automotive industry experience to the team.

For consumers, Otoklix offers a mobile application for booking car services at standardized prices, tracking repair history, and receiving guarantees on services performed at partner workshops. This addresses common issues for car owners such as lack of price transparency and poor service quality that plague the independent workshop market, which controls about 80% of the industry in Indonesia.

For workshop owners, Otoklix provides a suite of business solutions, including customer relationship management (CRM) and supply chain management (SCM) software, to enhance operational efficiency and profitability. The platform also helps workshops with the procurement of genuine spare parts, tackling a major industry challenge where counterfeit parts are prevalent. The company operates in both business-to-consumer (B2C) and business-to-business (B2B) segments, serving individual car owners and corporate fleet clients like the Telkom Group. Otoklix is also expanding its services to include its own proprietary workshops and is preparing for the electric vehicle (EV) aftermarket by training mechanics and partnering with manufacturers like VinFast to be an authorized service provider.

Keywords: automotive aftermarket, vehicle maintenance, workshop management software, Indonesia, O2O platform, car service booking, spare parts procurement, fleet management, independent workshops, automotive technology, vehicle repair, CRM for automotive, SCM for automotive, EV service, mobile car care, standardized auto repair, digital garage network, Southeast Asia automotive, B2B fleet services